+44 207 193 1626
Privacy Policy
Data controller:

The Altitude Centre Ltd | 6 Trump Street, London, EC2V 8AF

Last updated: May 2018

Here at The Altitude Centre we take your privacy seriously and will only use your personal information to administer your account and to provide the products and services that you have requested from us.

We are committed to protecting your personal information when you are using any of our services. The Privacy Policy relates to our use of any personal information we collect from you via the following services:

• The Altitude Centre website that links to this Privacy Policy
• The Altitude Centre Mobile App
• The Altitude Centre MindBody Page

It also relates to our use of any personal information you provide us by phone, SMS, email, in letters and other correspondence and in person.

The Altitude Centre works hard to safeguard your personal information. Whenever you provide such information, we are legally obliged to use your information inline with all applicable laws and regulations concerning the protection of personal information including the current Data Protection Act 1998 and the General Data Protection Regulations introduced in May 2018.

In order to provide you will a full range of products and services, we sometimes need to collect information about you. You can trust us with your information – we have created this policy to help you understand what data we collect, how we collect it, what we disclose and how we use, store and transfer it.

Our Privacy Commitments:

• We will only collect, keep, use and share your personal data for legitimate business reasons, as outlined in our Privacy Policy, or if we are required to do so legally
• For as long as we keep your data we will work with you to keep it up to date and we will protect it with the appropriate security and safety measures
• We will be as transparent as we can with you on what personal data we collect, how we use it and how it will be processed

Remember you can email us at enquiries@altitudecentre.com to update your privacy preferences; alternatively, you can change your settings by logging in to your MindBody account online, under the communication preferences tab. If you have any questions at all about our privacy policy you can contact us 24 hours a day, 7 days a week at enquiries@altitudecentre.com

These policies apply to:

• All visitors to our website
• All prospective job applicants
• All clients who use our products or services

There is some information in this policy that refers specifically to The Altitude Centre employees, however, prospective employees/employees will need to refer to the full Employee Privacy Policy for specific details in relation to privacy whilst employed by The Altitude Centre.

Who we are:

The Altitude Centre is a provider of simulated altitude training systems for sports teams, individuals, and governing bodies. We also provide training advice to those going to altitude, or to incorporate altitude training as part of an overall fitness routine. The training advice is not a diagnosis or treatment for any disease or illness. We provide training at simulated altitudes of up to 6,500m. The precise level of simulated altitude is always made known to the client before training, either passively or actively, commences. We aim to provide our clients with the best possible service and equipment, from training recommendations to equipment provision, fulfilling our position as the UK’s leading simulated altitude training supplier.

1.1 Compliance with Regulatory Authorities:


We regularly review our compliance with our Privacy Policy. When we receive formal written complaints, we will contact the person who has made the complaint to follow up. We will also work with the appropriate regulatory authorities, including local data protection authorities such as the Information Commissioner’s Office (ICO) to resolve any complaints regarding the transfer of personal data.

2.0 Compliance with Data Protection:


2.1 What information we collect about you:

We collect information to provide better products and services to all our service users. We collect information in the following ways:

• The information you give to us: All of our services require you to provide us with personal information as part of our client registration, appointment booking or marketing processes. When you sign up to receive any of our products or services we will ask you for information such as your name, email address, residential address or telephone number.
• The Information we get from your use of our services: We collect information about the services that you use and how you use them, like when you visit our Trump Street Training Centre, or purchase/rent equipment from us.

The types of personal information we collect may include:

• Contact details (e.g. names, addresses, telephone numbers, email addresses)
• Personal details (e.g. date of birth)
• Emergency contact details (e.g. next of kin)
• Financial and transaction data (e.g. purchase history, account information, billing information)
• Physical health details (e.g. Readiness to train questionnaire)
• Visual images, personal appearance, and behaviour (e.g. if CCTV images are used as part of building security, images captured during training sessions)
• Other The Altitude Centre Ltd Services related data (e.g. training reports, consultation reports, contact logs, event records, competition data)

Our legal basis for collecting and processing this information is our legitimate interests in understanding more about our clients in order to provide the best possible service, or it is necessary to fulfil the service that you have purchased from The Altitude Centre Ltd or because the processing of your data is necessary for a contract we have with you. All sensitive data is only accessible by you and The Altitude Centre Ltd trained staff. Profile information is ‘active’ for 24 months after your last visit, and is automatically ‘deactivated’ after this point.

2.1.1 Personal information from you about others:

Through your use of our services, we may also collect information from you about someone else, such as friend referrals. If you provide The Altitude Centre Ltd with personal information about someone else, you must ensure that you are authorised to disclose that information to The Altitude Centre Ltd and that, without The Altitude Centre Ltd taking any further steps required by applicable data protection or privacy law, The Altitude Centre Ltd may collect, use and disclose such information for the purposes described in this Policy.

This means that you must take reasonable steps to ensure that the individual concerned is aware of and/or consents to the various matters detailed in this Policy, including the fact that their personal information is being collected, the purposes for which that information is being collected, the intended recipients of that information, the individual’s right to obtain access to that information, The Altitude Centre Ltd’s identity, and how to contact The Altitude Centre Ltd.

Where requested to do so by The Altitude Centre Ltd, you must also assist The Altitude Centre Ltd with any requests by the individual to access or update the personal information you have collected from them and passed on to us for the service.

2.2 How we use the information we collect about you:

Your information may be used to:

• Check and report internally how effective The Altitude Centre and the products and services we offer has been
• Confirm appointments, reservations and any other services purchased
• Investigate complaints, legal claims or important incidents
• Make sure The Altitude Centre Ltd continues to meet our clients needs both now and in the future
• Review the training provided to make sure that this continues to be of the highest possible standard
• Process payments for services purchased by you

We keep your information online. The Altitude Centre Ltd is a Data Controller for the MindBody booking system; provided by our third party processor (MindBody). This system holds personal data of all clients that register with The Altitude Centre Ltd.

Our legal basis for collecting and processing this information is our legitimate interests in understanding more about our clients in order to provide the best possible service, or it is necessary to fulfil the service that you have purchased from The Altitude Centre Ltd. Profile information is ‘active’ for 24 months after your last visit, and is automatically ‘deactivated’ after this point.

2.2.1 Sharing your information:

There are a number of reasons why we may share your information. This can be due to:

• Our obligations to comply with current legislation
• Our duty to comply with a Court Order
• You have consented to disclose


The Altitude Centre will not sell your information to any third party organisation. We will also not share your information with any third party except as stated in this Privacy Policy or as required to provide our service to you or to fulfil our contract with you. If your information is shared with statutory bodies/other organisations to enable them to fulfil their statutory obligations, the information will only be shared where there is a statutory obligation to do so or you have given explicit consent to the processing of this personal data for one or more specified purposes.

3.0 Information Security:


We are committed to protecting The Altitude Centre Ltd and our service users from unauthorised access to or unauthorised alteration, disclosure or destruction of information that we hold. We do this through:

• Encryption of many of our services using SSL
• We review our information collection, storage, and processing practices, including physical security measures, to guard against unauthorised access to systems
• We restrict access to personal information to The Altitude Centre Ltd employees, contractors, and agents who need to know the information in order to process it for us and who are subject to strict contractual confidentiality obligations. They may be disciplined, their contract terminated or appropriate legal action taken if they fail to meet these obligations.

Our induction process and regular training ensure that all our employees are aware of their responsibilities and best practice guidelines; ensuring the necessary safeguards and appropriate use of person-identifiable and confidential information. Everyone working in The Altitude Centre Lrd is subject to the common law duty of confidentiality. Information provided in confidence will only be used for the purpose advised and consented to by the service user, unless it is required or permitted by the law.

4.0 Accessing The Altitude Centre Ltd Website from outside the UK:


The Altitude Centre Ltd Website is published by The Altitude Centre Ltd at www.altitudecentre.com. All personal information submitted by users outside the UK will be processed in accordance with this Privacy Policy.

5.0 Transparency and choice:


People have varying privacy concerns and our goal is to be as clear and transparent as possible with regards to the information we collect so that you can make choices about how this is used. You can:

• Adjust/update your preferences with regards to how we market our products and services to you by contacting enquiries@altitudecentre.com
• Adjust your contact preferences online using the communication preferences page by logging in to your The Altitude Centre MindBody account

6.0 Changes to the The Altitude Centre Ltd Privacy Policy:


The Privacy Policy may be updated from time to time so you may wish to check it each time you submit personal information to The Altitude Centre Ltd. The date of the most recent revision will appear on the top of this page. If you do not agree to these changes, please do not continue to use this website or submit your personal information to The Altitude Centre Ltd. If changes are made to the Privacy Policy, for instance affecting how we would like to use your personal information, we will provide a more prominent notice, which may include email notifications of Privacy Policy changes.

7.0 Contacting The Altitude Centre Ltd:


Please send all requests for deleting your information, requests for copies of personal information held by The Altitude Centre Ltd and questions about this Privacy Policy to enquiries@altitudecentre.com or send a letter to Data Protection Officer, The Altitude Centre, 6 Trump Street, London, EC2V 8AF.

8.0 Resources and Further Information


• Data Protection Act 1998
• General Data Protection Regulation (May 2018)
• Information Commissioner’s Office
• Privacy and Electronic Communications Regulations 2003 – The Guide
• Twitter Privacy Policy
• Facebook Privacy Policy
• Google and Youtube Privacy Policy
• Linkedin Privacy Policy
• Mailchimp Privacy Policy
• WordPress Cookie Policy
• Instagram Privacy Policy
• MindBody Privacy Policy

Copyright 2018 The Altitude Centre Ltd. All rights reserved.